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Product

Our Product pillar β€” ensuring food safety, empowering sustainable choices, and driving responsible sourcing across our supply chain.

#1

Food safety priority

Non-negotiable across all 31 countries

92,5%

Suppliers prioritising carbon reduction

Bidfood UK supplier engagement via CarbonCloud

19

Sustainability factsheets

Published by Bidfood UK for customer education

100%

RSPO-certified palm oil

Own Brand food products supplied to caterers (Bidfood UK)

Product pillar

We strive to empower customers with the product information they need to make informed choices, supporting a shift towards a greener and healthier economy.

Food safety is a non-negotiable priority at Bidcorp. We apply stringent quality control measures across our supply chain β€” from sourcing and manufacturing to storage, transport, and delivery β€” to uphold the highest standards of hygiene and product integrity.


While food quality and safety remain our highest priorities, the sustainable features of our products help build a more resilient, future-ready business, fostering trust and loyalty among health-conscious, environmentally aware customers.

  • Food safety β€” ensuring products are free from harmful contaminants and clearly labelled with all allergens
  • Nutrition β€” promoting healthier choices and reducing salt, sugar and additives
  • Packaging β€” reducing non-recyclable materials and introducing eco-friendly solutions
  • Ethical sourcing β€” partnering with suppliers who protect natural resources and follow fair labour practices
  • Carbon footprinting β€” measuring and attributing carbon emissions at the product level
Bidfood gastrostudio chefs with dishes

Food safety Food safety β€” our highest priority

Food safety performance is closely monitored through our internal audit programme. Quarterly divisional audit and risk committee meetings monitor incident logs, records of fines and penalties, and commentary on any material cases. Where concerns arise, our businesses act quickly to manage risks and communicate transparently with customers.

Bidcorp sources exclusively from suppliers that meet our food safety requirements and hold recognised certifications, including International Featured Standards (IFS) and Brand Reputation Compliance Global Standards (BRCGS). In Italy, DAC conducts more than 100 tests annually on its branded products through an accredited external laboratory, verifying microbiological parameters and ensuring chemical compliance.

We maintain strict allergen management practices across our supply chain. All allergens are clearly labelled in line with regulatory requirements, and our digital systems deliver real-time allergen data and automated labelling β€” enhancing compliance and reducing the potential for human error.

BRCGS highest possible rating at all three Bidfood UK manufacturing sites β€” Simply Food Solutions, Yarde Farm and Northern Bloc
Bidfood food processing and quality control

Nutrition and health Supporting customers' sustainable solutions

Global trends are pushing companies towards greater transparency, healthier product offerings and sustainable practices. Governments worldwide are tightening nutritional labelling rules, restricting harmful ingredients such as trans fats and sodium, while demand grows for plant-based and nutrient-dense foods.

Bidfood continually enhances its nutrition offering by collaborating with suppliers and reviewing product ranges β€” sourcing ingredients with lower salt, sugar, and saturated fat, while prioritising high-fibre, wholegrain, and plant-based options. In South Africa, The Crown Food Group reformulates spices, herbs, sauces, and condiments to reduce sugar, fat, and sodium while boosting nutritional value.

Bidfood UK CEO Andrew Selley has been appointed to the government's National Food Strategy Board, created to improve access to healthy food and foster responsible farming. Bidfood Czech hosted a school lunch in Prague where Gastrostudio chefs created a fish-focused buffet for more than 700 children.

Bidfood chef plating nutritious dishes

Packaging Innovating sustainable packaging

We aim to minimise plastic use but always prioritise food safety when alternatives are not suitable. Our teams continually explore innovative packaging solutions β€” including Bidfood UK's food-to-go packaging with a seaweed coating, offering grease and water resistance similar to plastic but fully home and industrial compostable.

Bidfood Belgium hosted a workshop on packaging recyclability, providing employees with insights into the challenges of sorting materials and exploring ways to design packaging that is more sustainable from the outset.

Bidfood UK packaging commitments:

  • Removing PVC and polystyrene; simplifying materials to PET, PP, and PE
  • Making all Own Brand ready meal trays widely recyclable
  • Cutting plastic content by 10% in 2025
  • Switching bottled water to 50% recycled plastic
  • Launching over 210 plastic-free or fully recyclable products
  • Providing customer guides to support informed, sustainable choices
eco-friendly bowls and plates display

Ethical sourcing Ethical sourcing β€” driving sustainability and growth

A deep understanding of our supply chain is essential to ensuring that our operations do not support practices misaligned with our ethical values. We view responsible sourcing as a source of competitive advantage β€” by partnering with suppliers committed to positive impact, we offer consumers the sustainable choices they demand.

Bidfood UK was ranked sixth in Europe within the retail sector for its dedication to sustainable palm oil. Notably, 100% of the palm oil used in Own Brand food products supplied to caterers is RSPO certified as sustainable. Bidfood Netherlands is actively mapping its supply chain to ensure fair labour practices, with full mapping of five high-risk Own-Brand chains targeted by 2030.

Bidfood Australia hosted an expo during MSC Sustainable Seafood Week in April 2025. Brett Patience, Bidfood Australia's national seafood development manager, received an MSC lifetime achievement award for his pioneering leadership in making sustainable seafood widely accessible in Australia's foodservice sector.

We also prioritise ethical treatment of animals, ensuring suppliers uphold high welfare standards based on the five freedoms β€” freedom from hunger, discomfort, pain and fear, and the ability to express natural behaviours.

Bidfood product display at trade fair

Innovation and scope 3 Driving innovation through tech-enabled sourcing

Product-related emissions constitute over 95% of the group's carbon footprint, falling within scope 3 β€” emissions outside of our direct operational control. Bidcorp is enhancing transparency and accuracy through partnerships and digital tools.

CarbonCloud β€” Bidfood UK

  • Product-level carbon footprints calculated using both generic and product-specific data
  • Standardised lifecycle assessment methodology
  • 92,5% of suppliers actively prioritising carbon reduction
  • Systematic modelling, monitoring and reduction through active supplier collaboration

Sustainability Compass β€” Netherlands

  • Launched November 2024 as "Duurzaamheidskompas"
  • Detailed CO2 insights per product, covering lifecycle emissions from production and delivery
  • Each delivery accompanied by a CO2 dashboard for the customer
  • Empowers caterers to make data-driven, lower-carbon purchasing decisions

Open Doors β€” Innovation

  • Bidfood UK's Open Doors programme supports emerging sustainable businesses
  • Fairfields Farm β€” converts leftover crisp oil into biofuel and uses surplus crops to generate biogas
  • Wildfarmed β€” produces nutrient-dense, climate-friendly wheat through regenerative farming
  • Technology prioritised: regenerative farming and AI-driven soil analysis

Customer empowerment Sustainability factsheets

To enhance stakeholder understanding of sustainability priorities within the foodservice sector, Bidfood UK has developed 24 comprehensive sustainability factsheets β€” providing a clear overview of critical issues, strategic initiatives, and actionable measures for customers.

Understanding carbon footprints Water Our net zero targets Product carbon footprinting Food waste Plastic reduction Sustainable soya Sustainable palm Cage-free eggs Sustainable fish Salt Modern slavery Regenerative agriculture Circular economy Biodiversity Fleet decarbonisation The Rainforest Alliance Fairtrade Rice Food miles The better chicken commitment Antibiotics in food production Farm animal welfare Beans, legumes and pulses
What is Own Brand?

Products we own. Margins we keep.

Own Brands β€” also known as home brands or private label products β€” are trademarked and owned by Bidcorp. They are developed, curated and quality-controlled by our local teams, then supplied exclusively through our operating businesses.


Unlike third-party branded products, Own Brand gives us full control over specification, pricing, and margin. It creates a product layer that no competitor can replicate β€” because these products exist only within the Bidcorp network.


Our Own Brand range spans everything from ambient staples and chilled proteins to specialist ingredients, packaging solutions, and premium chef-focused lines. Each product is developed with one goal: to serve our customers better than a mainstream branded alternative, at a price point that works for their business.


Own Brand now accounts for 24% of total group revenue β€” a figure that has grown consistently since listing, and one we continue to target higher.

Bidcorp Own Brand product range
24% of total group revenue
360 602 products across the group
34 589 global suppliers
31 countries of operation
100% RSPO-certified palm oil in Own Brand food products
Why it matters

Why Own Brand drives the business

01

Margin protection

Own Brand products deliver superior margins compared to third-party branded equivalents. By controlling the full specification and supply chain, we capture value that would otherwise flow to external brand owners. As more customers transition to our Own Brand range, group profitability improves structurally β€” not cyclically.

02

Customer stickiness

A customer who relies on our Own Brand products cannot simply switch distributor and maintain their menu. This creates meaningful switching costs and deepens the commercial relationship. Our "direct-to-chef" model is built around this β€” we work with chefs to develop products that become staples in their kitchens, making Bidfood indispensable rather than interchangeable.

03

Competitive differentiation

No other distributor sells our Own Brand products. This means our range is a source of genuine competitive advantage β€” something that commodity distributors cannot replicate simply by matching price. As Own Brand penetration grows, the distance between Bidfood and a generic delivery service widens. That gap is our moat.

Our brands

Developed locally. Recognised by chefs.

Each operating business develops Own Brand ranges tailored to its local market β€” from premium chef lines to everyday value staples. These are some of the brands our customers rely on every day.

Bidfood UK

United Kingdom

Bidfood Australia

Australasia

Bidfood New Zealand

Australasia

Deli XL

Netherlands and Belgium

Nowaco

Czech Republic and Slovakia

GuzmΓ‘n GastronomΓ­a

Spain

Gruppo DAC

Italy

Simply Food Solutions

United Kingdom

Horeca Trade

UAE

Angliss

China and Hong Kong

Each brand is independently managed and locally relevant β€” united by Bidcorp's shared standards for quality, safety and sustainability.

Sustainability built in

Own Brand, responsibly sourced

Our Own Brand range is not just about commercial advantage β€” it is where our sustainability commitments become most visible and most controllable. Because we own the specification, we can mandate standards that third-party brands cannot always match.

  • 100% RSPO certified sustainable palm oil in all Own Brand food products supplied to caterers
  • All ready meal trays moving to widely recyclable materials β€” PVC and polystyrene eliminated
  • Black plastics replaced with NIR-detectable alternatives for improved recycling
  • 10% plastic reduction target across Own Brand packaging in 2025
  • 50% recycled plastic in Own Brand bottled water ranges
  • 210+ plastic-free or fully recyclable products launched
Read our ESG story
Sustainable Own Brand packaging